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9 out of 12 Hurrah cover

Versus - Hurrah
(Merge)

You can tell just by looking at this album the difference between being on one of the worst labels in the world and being on one of the best. The cover of Two Cents Plus Tax, Versus' previous album, shows the band members' faces using photo mosaics, making them look misshapen and Picasso-esque. The background is dark, and the whole image seems not quite right. The music of Two Cents Plus Tax fits the image, being a little darker sonically than previous Versus material and also just not quite right. In contrast, the cover of Hurrah, Versus' new album and first full length on Merge, is a discoball sunrise with fresh flowers and bright colors.

Sonically, this is a good description of Hurrah. Versus was always a pop band, but with this album, they are moving more towards being a light pop band, writing more and more ballads, putting less and less emphasis on Sonic Youth-style guitar wizardry. Even one of the more rock guitar-heavy songs of the album, "Sayonara," introduces itself as "this is a ballad for the suicide bombers." The band has not given up entirely on the Sonic Youth sound though, as "Frederick's of Hollywood" comes as close as the band has ever been to achieving total Sonic Youth-dom, a carbon copy in both guitar sound and Thurston Moore's spoken-word vocal style.

Possibly the only traditional Versus-style rock song on this album is "Shangri-La," the only original from their Shangri-La EP from earlier this year, and that is unfortunate especially if you own the EP. The making of that EP has had an impact on the band's songwriting and possibly is part of the explanation on the increased emphasis on ballads. The band seems to be letting more of a 60s pop influence (i.e., similar to some artists covered on the EP) seep into their sound, letting go of their late 80s underground rock influence to make room. For instance, if Versus was a 60s girl group like the Shangri-Las, "Play Dead" would be their top ten hit with its steady beat and backing male/female la-la-la-las.

Lyrically, this is the same old Versus, and, to a certain extent, thank God for that. The band has milked many songs out of the cataloged feelings from the breakup of a first love and long-term relationship, and the cow has not gone dry yet as many of the songs of Hurrah are of the same subject. The material remains effective despite how many times I've heard it before.

The title of the album, Hurrah, reflects this common subject, as in the last hurrah for a couple on the verge of splitting. Again it is interesting to point out the difference between this album and the last: Hurrah is simple and meaningful, but Two Cents Plus Tax is esoteric and just odd. The song titles also reflect this whereas the previous album had the depressing "Atomic Kid," here we have several comic titles like "My Adidas," "Frederick's of Hollywood," and "I Love the WB," however the actual lyrics of the song do not match the humor of the titles.

Versus is only able to write good songs, and it is clear they were in a better mood for the making of this album (recording it alone with no outside help or influence), making it an improvement over Two Cents Plus Tax (but not quite up to the standards of their first two albums). The great songs have become few and far between, but who cares? There is enough rehashing of the Versus formula to pique the interest of old Versus fans and enough new twists to hold it. I hope this isn't the last Hurrah for Versus.

jim steed
2000 sep 15

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